2. yok devenin pabucu belgeseli için son 3 gün


    Fongogo Destek Kampanyamiz! Izleyin, hosunuza giderse destekleyin!



  3. A good brief is probably about as good as a brief gets


    There are no great briefs, only great ads.
    There are no great briefs, but there are la lot of bad ones.

    A good brief is probably about as good as a brief gets.
    (L. Butterfield, Excellence in Advertising, 1997)

    There are no great briefs, just great ideas – as much of our work is not limited to traditional ads any more. Have you ever heard anyone outside of advertising discuss the potential insight or message behind a campaign? No – this doesn’t happen – planners are not rock stars and often don’t get the credit they deserve.

    Planners play a vital role in the creative process. Creatives look to the brief to provide them with a clear understanding of the business situation and the challenge that needs to be solved. If creatives are unable to do so, they can come up with nice creative ideas – but won’t be able to deliver the solution the client needs. So the question is - what makes a good brief?

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  4. (Source: floristh, via moonbrains)

  6. yalın’dan sonsuz ol gibi

    (Source: twitter.com, via nevver)




  8. awkwardsituationist:

    "world of averages" - composite images culled from thousands of individual portraits resulting in symmetrical average faces

  9. (via nevver)

  10. (Source: abcbook)

  12. (Source: nevver)

  13. annfriedman:

    In my ongoing quest for the perfect framework for understanding haters, I created The Disapproval Matrix**. (With a deep bow to its inspiration.) This is one way to separate haterade from productive feedback. Here’s how the quadrants break down:

    Critics: These are smart people who know something about your field. They are taking a hard look at your work and are not loving it. You’ll probably want to listen to what they have to say, and make some adjustments to your work based on their thoughtful comments.

    Lovers: These people are invested in you and are also giving you negative but rational feedback because they want you to improve. Listen to them, too. 

    Frenemies: Ooooh, this quadrant is tricky. These people really know how to hurt you, because they know you personally or know your work pretty well. But at the end of the day, their criticism is not actually about your work—it’s about you personally. And they aren’t actually interested in a productive conversation that will result in you becoming better at what you do. They just wanna undermine you. Dishonorable mention goes to The Hater Within, aka the irrational voice inside you that says you suck, which usually falls into this quadrant. Tell all of these fools to sit down and shut up.

    Haters: This is your garden-variety, often anonymous troll who wants to tear down everything about you for no rational reason. Folks in this quadrant are easy to write off because they’re counterproductive and you don’t even know them. Ignore! Engaging won’t make you any better at what you do. And then rest easy, because having haters is proof your work is finding a wide audience and is sparking conversation. Own it.

    The general rule of thumb? When you receive negative feedback that falls into one of the top two quadrants—from experts or people who care about you who are engaging with and rationally critiquing your work—you should probably take their comments to heart. When you receive negative feedback that falls into the bottom two quadrants, you should just let it roll off your back and just keep doin’ you. If you need to amp yourself up about it, may I suggest this #BYEHATER playlist on Spotify? You’re welcome.

    ** I presented The Disapproval Matrix to the fine folks at MoxieCon in Chicago yesterday, and they seemed to find it useful, so I figured I’d share with the class. It was originally inspired by a question my friend Channing Kennedy submitted to my #Realtalk column at the Columbia Journalism Review.


  14. Cast - Harmony

  15. Happiness as Defined by Alfred Hitchcock by @GrantCuster - http://tapestry.is/4ZMCV